Diddy's New Press Play

Yes another week has passed here on MusicFanboy and it is time once again to review the new "Album of the Week." This week I have decided to take a look at Diddy's newest venture "Press Play"

Quote: "Given the jumbo scope of his Bad Boy business empire, it's hard to remember that Sean Combs was once just a producer/rapper named Puff something or another. But it's those artistic, pre-entrepreneurial guises that Diddy hopes to re-spotlight on his first solo record in five years."

""Play" is light-years more enterprising than Diddy's sample-happy history might suggest, especially on "The Future," the jittery "Hold Up" and the dirty South romp "Diddy Rock." As if to hedge his lyrical bets, Combs surrounds himself with high-profile guests, including Christina Aguilera, Big Boi, Nas and Cee-Lo. Sprawling but direct in its ambitions, "Press Play" is eye-rollingly egomaniacal even by Diddy standards and hits the skids with a series of love songs in its second half. But it's also a solid and often appealing party jam, and it sounds like, for now anyway, that's Diddy's only business plan."

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Posted by Eric Raby on October 20, 2006 8:30 AM |

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